Substack Surges + How Much Are We Paying for Newsletters?

May 14, 2025 |
Keenen Charles

This week, the New York Times looked at the costs of email newsletter subscriptions and just how much people are willing to pay. And Substack has seen a surge in subscriptions since the US election. We also have a great article on how to promote your newsletter better, and how a CrossFit-themed newsletter dead-lifted its way to a 6-figure sale.

Also the featured newsletters this week cover basketball, travel, AI tools, and more.

📰 News & Articles

Substack gets ‘Trump bump’ as subscriptions soar

The online publishing platform adds more than 1mn subscribers since US election amid influx of high-profile content creators

Can brands like American Eagle appeal to Gen Z with Substack?

American Eagle is one of a number of brands including beauty brands like Saie and Rare Beauty as well as fashion reseller The RealReal that have joined the platform in recent months.

How Much Are We Paying for Newsletters? $50, $100 … How About $3,000 a Year.

The New York Times looks at the costs of newsletter subscriptions, and how some people are willing to pay a premium for exclusive content.

How To Promote Your Newsletter Better

A guide to promoting your newsletter by writing better CTA pitches.

How a CrossFit-themed newsletter dead-lifted its way to a 6-figure sale

Morning Chalk Up, a CrossFit-themed newsletter that dead-lifted its way to 75,000 subscribers and has been acquired by BarBend in a 6-figure deal.

Deliver Email to 5.4M Subs Daily, No Problem

How Market Beat and Matt Paulson can deliver email to over 5.5M people daily.

⭐ Featured Newsletters

Third Apron

NBA Salary Cap analysis by Yossi Gozlan

AutoGPT Newsletter

Use AI To: Increase Your Income, Get More Done, Save Time

The Travel Wire

A weekly newsletter of the best travel reads.

Marketing Explained

Get smarter about marketing in just 5 minutes a day.

See Ya

This is our weekly newsletter covering tips and tools for newsletter operators and everything else happening in the email newsletter space. Hope you enjoyed it!

Keenen Charles

Keenen is the creator of InboxReads and a believer in the future of newsletters and email for sharing great content.

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