Substack Video Growth + Postmaster Tools Update

July 2, 2025 |
Keenen Charles

This week, there's a look at how Substack's push into video could be a growth hack for small creators, and how Gmail's Postmaster Tools just took a major leap forward.

Also the featured newsletters this week cover cycling, stocks, ecommerce, and more!

šŸ“° News & Articles

Substack’s video bet could be a growth hack for small creators

As Substack invests in video content, the platform’s smaller creators stand to gain the most subscribers and advertisers by embracing the medium.

Substack Is Having a Moment—Again. But Time Is Running Out

While star reporters continue to flock to Substack, subscription fatigue is only getting worse.

Gmail's Postmaster Tools just took a major leap forward

Now email operators can access campaign-level spam complaint data, inbox vs spam placement, and more.

Inside Rare Beauty’s Substack strategy

In an era dominated by short-form content, Rare Beauty has opted to engage in open narratives.

Substack is a Dangerous Game for Writers

An interesting read on the gamifying of writing that can happen on Substack and if it's worth the cost.

⭐ Featured Newsletters

Ecommerce Coffee Break

A Newsletter for Online Sellers on Shopify, Amazon, and beyond.

Cycling Report

The stories behind pro cycling

Daily Stock Spotlight

Today's stock winners & losers

The Vantage LV

Discover the newest of the New in Las Vegas

See Ya

This is our weekly newsletter covering tips and tools for newsletter operators and everything else happening in the email newsletter space. Hope you enjoyed it!

Keenen Charles

Keenen is the creator of InboxReads and a believer in the future of newsletters and email for sharing great content.

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