It started with a question. Why do most news stories sound the same? Is the news just negative, sensational stuff? Is the goal to break the story first?
To respond to these questions, we decided to create the news we wanted to see; one that’s actually helpful, instructive, and enjoyable. Cloout.
Cloout provides analysis and commentary on what’s happening in Business and Politics in Africa and—if we're feeling generous—the world.
Join the conversation about African culture & history, strategy & power plays, causes of success and failure on the African continent.