Mixed Methods

From findings to strategy: making UX research matter.

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Too often, UX research gets brought in late, used narrowly, or reduced to reports that get skimmed and forgotten. Mixed Methods is about changing that. Written by Julie Toth, a Senior UX Researcher at 1Password, it shares practical lessons, frameworks, and real stories on building stronger partnerships with product, design, and engineering; moving from answering questions to shaping strategy; navigating politics and ownership; and staying valuable as AI reshapes the field. It's written for UX researchers who want more impact, and it's just as useful for PMs, designers, and engineers who want to get more out of their research partners.

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Julie Toth

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