The Hypothesis

Exploring timeless ideas in business strategy

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The Hypothesis is a newsletter that I publish every once in a while that covers deep, timeless ideas in strategy and how these drive the world of business around us. You can expect original insights, deep analyses, and thoughtfully written essays that will give you food for thought and ideas for future action. It's all free to read and use. Please consider joining the mailing list to access all the essays.

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