THE THINKING CAP
5 Mental Models That Will Transform Your Choices
In 1999, Reed Hastings returned Apollo 13 to Blockbuster… six weeks late. A $40 late fee slapped him in the face.
That moment could’ve ended with an annoyed sigh. Instead, Hastings flipped the script:
“What if I built a company that eliminated late fees altogether?”
That spark? Netflix.
Blockbuster, meanwhile, clung to the very model customers despised. They asked:
“How do we protect what we already have?”
Two companies. Same data. Different mental models. One became a $100B giant. The other… didn’t survive.
In today’s issue of the Thinking Cap we’ll decode the decision tools that separate good thinkers from transformative ones.
Sent Daily
Written in English
