ActiveCampaign vs Buttondown

ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.

Buttondown takes a minimalist approach to newsletter creation. It's great for personal newsletters where you don't need a bunch of fancy features. It also supports paid subscriptions and third-party integrations to make your life easier.

Price Comparison

ActiveCampaign starts at $15/month for up to 500 subscribers. Pricing can go up to $687/month for up to 100K subscribers.

Buttondown is free up to 100 subscribers. Pricing can go up to $79/month for up to 10K subscribers.

Feature Comparison

ActiveCampaign and Buttondown both have great feature sets so the right tool for you really depends on your needs.

Features	ActiveCampaign	Buttondown
💸 Paid Subscriptions Accept paid subscriptions	❌	✅
➗ Segmentation Create segments of subscribers	✅	✅
🤖 Automation Automate actions based on behaviours	✅	✅
📩 Embeddable Forms Embeddable subscription forms	✅	✅
📄 Landing Pages Create landing pages for your newsletter	✅	❌
🔌 3rd Party Integrations Connect to other services	✅	✅
🖊️ Visual Editor Drag and drop email editor	✅	✅
📝 Markdown Editor Write emails in markdown	❌	✅
👩‍💻 HTML Design emails with HTML text	✅	✅
⚒️ API Integrate with the platform's API	❌	✅
📈 Analytics Get data on your emails' performance	✅	✅
🌍 Custom Domain Use a custom domain for your page	✅	✅
🗣️ Referrals Set up a referral programme	❌	❌
💽 Self Hosting Host on your own server	❌	❌
📢 Recommendations Recommend and be recommended by other newsletters	❌	❌