Keap vs Buttondown

Keap is the leading small business CRM and automation platform built exclusively to help small businesses save time and grow without the chaos. Keap helps you convert more leads with easy-to-build emails plus automation & CRM

Buttondown takes a minimalist approach to newsletter creation. It's great for personal newsletters where you don't need a bunch of fancy features. It also supports paid subscriptions and third-party integrations to make your life easier.

Price Comparison

Keap starts at $299/month for up to 1.5K subscribers. Pricing can go up to $8,759/month for unlimited subscribers.

Buttondown is free up to 100 subscribers. Pricing can go up to $79/month for up to 10K subscribers.

Feature Comparison

Keap and Buttondown both have great feature sets so the right tool for you really depends on your needs.

Features	Keap	Buttondown
💸 Paid Subscriptions Accept paid subscriptions	❌	✅
➗ Segmentation Create segments of subscribers	✅	✅
🤖 Automation Automate actions based on behaviours	✅	✅
📩 Embeddable Forms Embeddable subscription forms	❌	✅
📄 Landing Pages Create landing pages for your newsletter	❌	❌
🔌 3rd Party Integrations Connect to other services	❌	✅
🖊️ Visual Editor Drag and drop email editor	✅	✅
📝 Markdown Editor Write emails in markdown	❌	✅
👩‍💻 HTML Design emails with HTML text	❌	✅
⚒️ API Integrate with the platform's API	❌	✅
📈 Analytics Get data on your emails' performance	✅	✅
🌍 Custom Domain Use a custom domain for your page	❌	✅
🗣️ Referrals Set up a referral programme	❌	❌
💽 Self Hosting Host on your own server	❌	❌
📢 Recommendations Recommend and be recommended by other newsletters	❌	❌