Matomo

The privacy-friendly Google Analytics alt

About

Google Analytics alternative that protects your data and your customers' privacy. Matomo is a powerful web analytics platform that gives you 100% data ownership.

Umami

Effortless analytics and real-time insights.

About

Umami makes it easy to collect, analyze, and understand your website data.

Compare to other tools

See how Matomo stacks up to these other services.

PostHog

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Plausible Analytics

Simple, privacy-friendly Google Analytics

Fathom Analytics

Simple, privacy-focused website analytics

Simple Analytics

Privacy-first Google Analytics alternative

Google Analytics

Tools to understand the customer journey

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