SparkPost vs MailPoet

SparkPost is a developer-centric email delivery service. That means pretty much everything described in this guide can be done through the SparkPost API.

MailPoet is a newsletter plugin for WordPress trusted by 300,000 websites. Send newsletters, post notifications and email marketing automation for WooCommerce.

Feature Comparison

SparkPost and MailPoet both have great feature sets so the right tool for you really depends on your needs.

Features	SparkPost	MailPoet
💸 Paid Subscriptions Accept paid subscriptions	❌
➗ Segmentation Create segments of subscribers	✅
🤖 Automation Automate actions based on behaviors	✅
📩 Embeddable Forms Embeddable subscription forms	✅
📄 Landing Pages Create landing pages for your newsletter	❌
🔌 3rd Party Integrations Connect to other services	✅
🖊️ Visual Editor Drag and drop email editor	✅
📝 Markdown Editor Write emails in markdown	❌
👩‍💻 HTML Design emails with HTML text	✅
⚒️ API Integrate with the platform's API	❌
📈 Analytics Get data on your emails' performance	✅
🌍 Custom Domain Use a custom domain for your page	❌
🗣️ Referrals Setup a referral program	❌
💽 Self Hosting Host on your own server	❌
📢 Recommendations Recommend and be recommended by other newsletters	❌