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Value-driven luxury

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I was curious about the Hermes resale market and how pre-loved Birkins/Kellys are able to command such premiums. So I built software that parses thousands of Birkin and Kelly for-sale listings across a number of reseller websites, aggregates the data and analyzes the prices based on condition, materials, colors, size, year produced, etc. This enabled me to uncover the most undervalued items (by $1,000s) and hence, the best deals. I share them through my free weekly newsletter.