The Big Con

The intersection of marketing and propaganda

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Being “authentic” is a winning formula for both brands, politicians, and cons. The Big Con shows how marketing and propaganda intersect to help understand the tactics that build credibility and inspire behavior quickly. Readers should be able to spot disinformation and authenticity in today's world, or at least know when they need to do more research. Here, I want to have a dialogue about hearing truths, spotting disinformation, and what is authentic in today's world.

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Christine Alemany

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