The Brand Lens

A sharper lens on brands, business, culture and what's next.

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The Brand Lens goes behind the stories, strategies and decisions shaping the consumer industry. Written by Dipali Patwa, founder and global brand and marketing leader, the newsletter draws on two decades of building businesses across the US and India, from founding Masala Baby to leading brand transformation at Fabindia and working with Martha Stewart. Expect informed perspectives on brand building, consumer behavior, design, retail, technology, AI, impact and the human connections that create lasting commercial value. For CEOs, CMOs, founders, investors and industry leaders who want to understand not just what's changing, but why it matters.

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The Brand Lens, by Dipali Patwa

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