The Demand Engine(er)

AI systems for B2B demand gen — built in public

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The Demand Engine(er) is a newsletter for senior B2B marketers who want to use AI to automate demand gen without becoming engineers. Every issue covers a real system I've built: the workflow, the tools, the decisions, and the PRD behind it. Paid media automation, lead quality scoring, A/B testing at scale. Real builds, not theory.

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