The Shot List

Photography analysis for beauty, fragrance, and skincare

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Weekly analysis of product photography from beauty, fragrance, and skincare brands. Each issue breaks down lighting, composition, color, strategy, and brand alignment to help designers and photographers improve their craft.

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Gericho Miles Vizcarra

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Valentino Beauty, RHODE, Philosophy, and MERIT: Four Ways to Shoot a Product Like It Belongs Somewhere

Four beauty brands, four lighting approaches: Valentino's library-still-life lipstick, Rhode's macro-lit Spotwear patches, Philosophy's tactile lather shots, and MERIT's reflective-black New Wave bottles. What's working in beauty product photography this week — and what earns a buy.

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