Wes Kao's Marketing Fundamentals

Marketing fundamentals to help you add more value. Now and forever, in work and life.

Hey, I'm Wes. I'm the former Executive Director of Seth Godin's altMBA. Each week, I share the best takeaways from over a decade of launching new products for B2C brands like Morning Brew ☕️, Outlier 🎓, supernatural.com 🌱, Professor Scott Galloway 🕶, and Poo~Pourri 💩. This isn’t about tips and tricks. It’s about fundamentals to help you add more value–now and forever, in work and life. 🙌.