Mailchimp lets you create engaging emails easily to grow your brand and sell more stuff. Mailchimp's email marketing software allows you to get a head start with a variety of drag-and-drop email templates, behavior-based automated journeys, and one of the highest delivery rates for email marketing campaigns in the industry.

Ghost is a platform built for blogs but great for newsletters as well. You can publish posts, send newsletters, grow your audience, sell premium subscriptions, and more.

Feature Comparison

Mailchimp and Ghost both have great feature sets so the right tool for you really depends on your needs.

FeaturesMailchimpGhost
πŸ’Έ Paid Subscriptions

Accept paid subscriptions

βŒβœ…
βž— Segmentation

Create segments of subscribers

βœ…βŒ
πŸ€– Automation

Automate actions based on behaviors

βœ…βŒ
πŸ“© Embeddable Forms

Embeddable subscription forms

βœ…βŒ
πŸ“„ Landing Pages

Create landing pages for your newsletter

βœ…βœ…
πŸ”Œ 3rd Party Integrations

Connect to other services

βœ…βœ…
πŸ–ŠοΈ Visual Editor

Drag and drop email editor

βœ…βœ…
πŸ“ Markdown Editor

Write emails in markdown

βœ…βœ…
πŸ‘©β€πŸ’» HTML

Design emails with HTML text

βœ…βœ…
βš’οΈ API

Integrate with the platform's API

βœ…βœ…
πŸ“ˆ Analytics

Get data on your emails' performance

βœ…βœ…
🌍 Custom Domain

Use a custom domain for your page

βœ…βœ…
πŸ—£οΈ Referrals

Setup a referral program

❌❌
πŸ’½ Self Hosting

Host on your own server

βŒβœ…
πŸ“’ Recommendations

Recommend and be recommended by other newsletters

βŒβœ…

Price Comparison

Mailchimp is free up to 1.5K subscribers. Pricing can go up to $1,510 for up to 250K subscribers.

Ghost starts at $11 for up to 500 subscribers. Pricing can go up to $2,394 for up to 385K subscribers.

Learn More

Compare Mailchimp to other tools

See how Mailchimp stacks up to these other services.

VS

Mailchimp vs Substack

VS

Mailchimp vs beehiiv

VS

Mailchimp vs Sendy

VS

Mailchimp vs EmailOctopus

VS

Mailchimp vs MailerLite

VS

Mailchimp vs Kit (ConvertKit)

VS

Mailchimp vs AWeber

VS

Mailchimp vs Curated

VS

Mailchimp vs Buttondown

VS

Mailchimp vs MailPoet

VS

Mailchimp vs Goodbits

VS

Mailchimp vs Mailtrain

The Easiest Way to Monetize Your Newsletter

This page may include affiliate links. When you buy through these links I may earn a small commission at no additional cost to you.