Mailchimp vs Ghost

Mailchimp lets you create engaging emails easily to grow your brand and sell more stuff. Mailchimp's email marketing software allows you to get a head start with a variety of drag-and-drop email templates, behavior-based automated journeys, and one of the highest delivery rates for email marketing campaigns in the industry.

Ghost is a platform built for blogs but great for newsletters as well. You can publish posts, send newsletters, grow your audience, sell premium subscriptions, and more.

Feature Comparison

Mailchimp and Ghost both have great feature sets so the right tool for you really depends on your needs.

Features	Mailchimp	Ghost
💸 Paid Subscriptions Accept paid subscriptions	❌	✅
➗ Segmentation Create segments of subscribers	✅	❌
🤖 Automation Automate actions based on behaviors	✅	❌
📩 Embeddable Forms Embeddable subscription forms	✅	❌
📄 Landing Pages Create landing pages for your newsletter	✅	✅
🔌 3rd Party Integrations Connect to other services	✅	✅
🖊️ Visual Editor Drag and drop email editor	✅	✅
📝 Markdown Editor Write emails in markdown	✅	✅
👩‍💻 HTML Design emails with HTML text	✅	✅
⚒️ API Integrate with the platform's API	✅	✅
📈 Analytics Get data on your emails' performance	✅	✅
🌍 Custom Domain Use a custom domain for your page	✅	✅
🗣️ Referrals Setup a referral program	❌	❌
💽 Self Hosting Host on your own server	❌	✅
📢 Recommendations Recommend and be recommended by other newsletters	❌	✅