Mailchimp lets you create engaging emails easily to grow your brand and sell more stuff. Mailchimp's email marketing software allows you to get a head start with a variety of drag-and-drop email templates, behavior-based automated journeys, and one of the highest delivery rates for email marketing campaigns in the industry.

Buttondown takes a minimalist approach to newsletter creation. It's great for personal newsletters where you don't need a bunch of fancy features. It also supports paid subscriptions and third-party integrations to make your life easier.

Feature Comparison

Mailchimp and Buttondown both have great feature sets so the right tool for you really depends on your needs.

FeaturesMailchimpButtondown
πŸ’Έ Paid Subscriptions

Accept paid subscriptions

βŒβœ…
βž— Segmentation

Create segments of subscribers

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πŸ€– Automation

Automate actions based on behaviors

βœ…βœ…
πŸ“© Embeddable Forms

Embeddable subscription forms

βœ…βœ…
πŸ“„ Landing Pages

Create landing pages for your newsletter

βœ…βŒ
πŸ”Œ 3rd Party Integrations

Connect to other services

βœ…βœ…
πŸ–ŠοΈ Visual Editor

Drag and drop email editor

βœ…βœ…
πŸ“ Markdown Editor

Write emails in markdown

βœ…βœ…
πŸ‘©β€πŸ’» HTML

Design emails with HTML text

βœ…βœ…
βš’οΈ API

Integrate with the platform's API

βœ…βœ…
πŸ“ˆ Analytics

Get data on your emails' performance

βœ…βœ…
🌍 Custom Domain

Use a custom domain for your page

βœ…βœ…
πŸ—£οΈ Referrals

Setup a referral program

❌❌
πŸ’½ Self Hosting

Host on your own server

❌❌
πŸ“’ Recommendations

Recommend and be recommended by other newsletters

❌❌

Price Comparison

Mailchimp is free up to 1.5K subscribers. Pricing can go up to $1,510 for up to 250K subscribers.

Buttondown is free up to 100 subscribers. Pricing can go up to $79 for up to 10K subscribers.

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The Easiest Way to Monetize Your Newsletter

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