How FT 4x Subscribers + Small Changes for Big Impact

February 12, 2025 |
Keenen Charles

This week there's a look at small changes you can make to improve your newsletter, email preheader text, and a guide to designing a Morning Brew-style newsletter.

📰 News & Articles

Small Changes That Make a Big Difference in Your Newsletter

Some of the most effective growth levers are actually tiny changes you can make in less than an hour.

Cheat sheet for designing a Morning Brew-style email newsletter

A step-by-step guide to replicating the iconic business newsletter.

The Eight Types of Emails

A guide to incorporating all types of emails you might send readers, from newsletters to transactional messages into your email strategy.

FT head of newsletters on how they quadrupled email subscribers in four years

There is more to life than open rates says Sarah Ebner in this Q&A.

Does the email preheader still matter in 2025?

Deep dive into preheader text, why it works, and how to incorporate it into your newsletter.

🛠️ Tools

⭐ Featured Newsletters

Leadership Tips for Founders

We sharpen leadership skills and unlock growth potential.

Journal J

Musings about the Internet, life, writing, tech, and more.

AgTech Digest

Your ONE Source Of Information For AgTech

Love & other assets

Where couples grow wealthy, together

See Ya

This is our weekly newsletter covering tips and tools for newsletter operators and everything else happening in the email newsletter space. Hope you enjoyed it!

Keenen Charles

Keenen is the creator of InboxReads and a believer in the future of newsletters and email for sharing great content.

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