Backstory & Strategy

The Truth Behind The Tactics

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Backstory & Strategy delivers sharp, independent analysis on media, nonprofits, and leadership. Drawing on insights from a career in journalism, digital strategy, and nonprofit leadership, it explores where backstory and strategy meet. This newsletter is for professionals and leaders in those fields who want insightful analysis to help them make smarter decisions—no buzzwords, just insight.

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Yoni Greenbaum

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The 6 O’Clock News vs. The 5 O’Clock Food Drive

As 42 million Americans face a benefits cliff, newsrooms are launching food drives. But collecting cans is community service. Asking why is journalism.

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