Make It Work

How to turn knowledge and expertise into engagement and impact.

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This is for people working on knowledge-driven initiatives: research organizations, NGOs, cultural institutions, academia, media projects, public interest platforms — specialists and generalists building things that matter, often within imperfect structures with limited resources. We write about how to communicate expertise, how knowledge moves through the formats, channels, and structures that carry it. Not how to explain things better, but how to design the conditions in which knowledge actually reaches people and gets used. If your work involves turning knowledge into something that actually reaches people and changes how they think or act, you’re in the right place. Written by a generalist with 20 years across civil society, culture, and knowledge-driven industries. Let’s make it work.

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Building Platforms for the Full Lifecycle of Knowledge

A design perspective on how knowledge flows, engages people, and turns into action

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