Marketing Concepts Newsletter

Where marketing, media, and product thinking meet.

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Marketing Concepts is a strategic newsletter for marketers, founders, and operators who want to move beyond tactics and understand how growth actually works. Each edition breaks down real-world examples across paid media, owned channels, marketing technology, and product experience — showing how these systems interact, where they misalign, and how to fix them. Expect rigorous thinking, practical frameworks, and uncomfortable questions about attribution, performance, and decision-making — written for people who want leverage, not hacks.

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Why Advantage+ & PMax Make Paid Media More Volatile Than You Expect

The algorithm is doing exactly what it was hired to do.

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