The Seedling

A Brand Botany Newsletter

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Smart, BS-free marketing strategy for founders scaling consumer brands — from a 20-year exec who’s done both the corporate climb and the founder grind.

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Lesley M

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No, 'The Loneliest Color' Isn’t a Hollywood Film...But It Deserves an Award for Strategic Marketing

How Sherwin-Williams turned its least popular paint color into a platform worth studying

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