Wes Kao's Marketing Fundamentals

Marketing fundamentals to help you add more value

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Hey, I'm Wes. I'm the former Executive Director of Seth Godin's altMBA. Each week, I share the best takeaways from over a decade of launching new products for B2C brands like Morning Brew ☕️, Outlier 🎓, supernatural 🌱, Professor Scott Galloway 🕶, and Poo~Pourri 💩. This isn’t about tips and tricks. It’s about fundamentals to help you add more value–now and forever, in work and life. 🙌.

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Wes Kao — Brand vs. Performance Marketing Spectrum

There are few philosophical stances that will influence everything about your marketing thereafter. Deciding to prioritize brand versus performance is one of those things. I call this the Law of Brand vs Performance Marketing. It states: All marketing activities are a trade-off between immedia

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