Buttondown vs Hoppy Copy

Buttondown takes a minimalist approach to newsletter creation. It's great for personal newsletters where you don't need a bunch of fancy features. It also supports paid subscriptions and third-party integrations to make your life easier.

Copywriting is the most important skill in marketing. That’s why we created Hoppy Copy—to make it easy for anyone to write marketing copy that truly moves people. Using AI, novice writers can quickly spin up copy ideas for emails, websites, blogs and more, and great writers can save countless hours by coming up with new ideas on the fly. Thousands of smart marketers are already improving their copy with these tools, and we can’t wait for you to join us on our journey.

Feature Comparison

Buttondown and Hoppy Copy both have great feature sets so the right tool for you really depends on your needs.

Features	Buttondown	Hoppy Copy
💸 Paid Subscriptions Accept paid subscriptions	✅
➗ Segmentation Create segments of subscribers	✅
🤖 Automation Automate actions based on behaviors	✅
📩 Embeddable Forms Embeddable subscription forms	✅
📄 Landing Pages Create landing pages for your newsletter	❌
🔌 3rd Party Integrations Connect to other services	✅
🖊️ Visual Editor Drag and drop email editor	✅
📝 Markdown Editor Write emails in markdown	✅
👩‍💻 HTML Design emails with HTML text	✅
⚒️ API Integrate with the platform's API	✅
📈 Analytics Get data on your emails' performance	✅
🌍 Custom Domain Use a custom domain for your page	✅
🗣️ Referrals Setup a referral program	❌
💽 Self Hosting Host on your own server	❌
📢 Recommendations Recommend and be recommended by other newsletters	❌