Buttondown takes a minimalist approach to newsletter creation. It's great for personal newsletters where you don't need a bunch of fancy features. It also supports paid subscriptions and third-party integrations to make your life easier.

MailPoet is a newsletter plugin for WordPress trusted by 300,000 websites. Send newsletters, post notifications and email marketing automation for WooCommerce.

Feature Comparison

Buttondown and MailPoet both have great feature sets so the right tool for you really depends on your needs.

FeaturesButtondownMailPoet
πŸ’Έ Paid Subscriptions

Accept paid subscriptions

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βž— Segmentation

Create segments of subscribers

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πŸ€– Automation

Automate actions based on behaviors

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πŸ“© Embeddable Forms

Embeddable subscription forms

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πŸ“„ Landing Pages

Create landing pages for your newsletter

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πŸ”Œ 3rd Party Integrations

Connect to other services

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πŸ–ŠοΈ Visual Editor

Drag and drop email editor

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πŸ“ Markdown Editor

Write emails in markdown

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πŸ‘©β€πŸ’» HTML

Design emails with HTML text

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βš’οΈ API

Integrate with the platform's API

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πŸ“ˆ Analytics

Get data on your emails' performance

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🌍 Custom Domain

Use a custom domain for your page

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πŸ—£οΈ Referrals

Setup a referral program

❌❌
πŸ’½ Self Hosting

Host on your own server

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πŸ“’ Recommendations

Recommend and be recommended by other newsletters

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Price Comparison

Buttondown is free up to 100 subscribers. Pricing can go up to $79 for up to 10K subscribers.

MailPoet is free up to 1K subscribers. Pricing can go up to $1,100 for up to 200K subscribers.

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Buttondown vs Kit (ConvertKit)

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The Easiest Way to Monetize Your Newsletter

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