Buttondown vs Ghost

Buttondown takes a minimalist approach to newsletter creation. It's great for personal newsletters where you don't need a bunch of fancy features. It also supports paid subscriptions and third-party integrations to make your life easier.

Ghost is a platform built for blogs but great for newsletters as well. You can publish posts, send newsletters, grow your audience, sell premium subscriptions, and more.

Feature Comparison

Buttondown and Ghost both have great feature sets so the right tool for you really depends on your needs.

Features	Buttondown	Ghost
💸 Paid Subscriptions Accept paid subscriptions	✅	✅
➗ Segmentation Create segments of subscribers	✅	❌
🤖 Automation Automate actions based on behaviors	✅	❌
📩 Embeddable Forms Embeddable subscription forms	✅	❌
📄 Landing Pages Create landing pages for your newsletter	❌	✅
🔌 3rd Party Integrations Connect to other services	✅	✅
🖊️ Visual Editor Drag and drop email editor	✅	✅
📝 Markdown Editor Write emails in markdown	✅	✅
👩‍💻 HTML Design emails with HTML text	✅	✅
⚒️ API Integrate with the platform's API	✅	✅
📈 Analytics Get data on your emails' performance	✅	✅
🌍 Custom Domain Use a custom domain for your page	✅	✅
🗣️ Referrals Setup a referral program	❌	❌
💽 Self Hosting Host on your own server	❌	✅
📢 Recommendations Recommend and be recommended by other newsletters	❌	✅