Hecto vs Paved

Hecto is a platform to buy, sell and manage newsletter ads and sponsorships.

Paved helps you reach targeted, engaged audiences and close more sponsorship deals. It's used by the world’s best advertisers and publications. And offers a programmatic Ad Network that automatically places native ads into newsletters based on content and subscriber interests.

Feature Comparison

Hecto and Paved both have great feature sets so the right tool for you really depends on your needs.

Features	Hecto	Paved
🏪 Marketplace List your newsletter to connect with sponsors	✅	✅
💻 Programmatic Ads Automatically add advertisers	❌	✅
📁 Sponsorship Management Manage your ad slots and inventory	❌	❌
📑 Market Research Find potential sponsors and contact them	❌	❌