LiveIntent vs Hecto

LiveIntent equips brands with advertising technology designed to help advertisers & publishers harness email by resolving identity, driving sales, & increasing revenue.

Hecto is a platform to buy, sell and manage newsletter ads and sponsorships.

Feature Comparison

LiveIntent and Hecto both have great feature sets so the right tool for you really depends on your needs.

Features	LiveIntent	Hecto
🏪 Marketplace List your newsletter to connect with sponsors	❌	✅
💻 Programmatic Ads Automatically add advertisers	✅	❌
📁 Sponsorship Management Manage your ad slots and inventory	❌	❌
📑 Market Research Find potential sponsors and contact them	❌	❌