Cass Whitaker

Aggressively unoptimised

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You wouldn’t talk to your client like that IRL, would you? Sooo why put it online? I help you write copy that ACTUALLY sounds like you—not some OTT pod-person version of you. Copy that gets attention, builds relationships, and brings in the dollarbucks. If hearing your headline outloud gives you the ick, you should probs go subscribe to my newsletter. Warning: Contains strong opinions and stronger language. Side effects may include better copy, fewer random acts of marketing, and the occasional snort-laughter.

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