Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights.

Fathom is a better Google Analytics alternative that lets you experience ease of use, forever data retention, and complete, worry-free GDPR compliance - all while protecting your time and your visitors' digital privacy.

Feature Comparison

Google Analytics and Fathom Analytics both have great feature sets so the right tool for you really depends on your needs.

FeaturesGoogle AnalyticsFathom Analytics

Price Comparison

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Compare Google Analytics to other tools

See how Google Analytics stacks up to these other services.

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Google Analytics vs Simple Analytics

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Google Analytics vs Matomo

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Google Analytics vs Plausible Analytics

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Google Analytics vs PostHog

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Google Analytics vs Pirsch

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Google Analytics vs Umami

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