The Best Google Analytics Alternatives

Check out the best alternative tools you can use as a replacement for Google Analytics.

Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights.

Google Analytics supports a bunch of features including and more so any alternative needs to provide similar feature sets.

Fathom Analytics

Fathom is a better Google Analytics alternative that lets you experience ease of use, forever data retention, and complete, worry-free GDPR compliance - all while protecting your time and your visitors' digital privacy.

0.9% of newsletters on InboxReads use Fathom Analytics

Plausible Analytics

Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.

0.5% of newsletters on InboxReads use Plausible Analytics

Matomo

Matomi is a web analytics platform that protects your data and your customers' privacy and gives you 100% data ownership.

0.4% of newsletters on InboxReads use Matomo

Simple Analytics

Simple Analytics is the privacy-first Google Analytics alternative that is 100% GDPR compliant.

0.3% of newsletters on InboxReads use Simple Analytics

PostHog

PostHog is the single platform to analyze, test, observe, and deploy new features.

0.2% of newsletters on InboxReads use PostHog

Umami

Umami makes it easy to collect, analyze, and understand your website data.

Pirsch

Pirsch is a powerful, privacy-friendly, open-source alternative to Google Analytics — lightweight, cookie-free, and easily integrated into any website.