Google Analytics

Tools to understand the customer journey

About

Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights.

Umami

Effortless analytics and real-time insights.

About

Umami makes it easy to collect, analyze, and understand your website data.

Compare to other tools

See how Google Analytics stacks up to these other services.

Matomo

The privacy-friendly Google Analytics alt

Fathom Analytics

Simple, privacy-focused website analytics

PostHog

How developers build successful products

Simple Analytics

Privacy-first Google Analytics alternative

Plausible Analytics

Simple, privacy-friendly Google Analytics

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