In email marketing LiveIntent and Paved are two of the biggest names in advertising. Both specialise in email-based advertising and offer programmatic solutions that make the process easier.
So when trying to monetize your email newsletter with ads, which platform should you choose?
LiveIntent
For Publishers
LiveIntent offers an advertising platform designed specifically for email newsletters. It offers easy integration with a snippet of HTML and can begin serving targeted ads. Advertisers can bid on space within your newsletters but you can also control where your content is shown so it always aligns with your brand.
Ads are displayed as banners in your email and are optimised for each reader when the email is opened. They also offer an option for native ads.
For Advertisers
LiveIntent works with 2,500 premium publisher newsletters that reach 240M+ real people. Brands like 1440, CNET, Nordstrom, and more have ran successful campaigns with them in the past.
You can build lookalike audiences, avoid existing customers, or re-engage lapsed customers.
Paved Ad Network
For Publishers
Paved has an all-in-one platform for email newsletter advertising. On top of it's marketplace they offer a programmatic ad network. It automatically matches your newsletter with advertisers by adding an HTML snippet to your emails. They also offer geographic and demographic targeting, bot-filtering tech, and CPC-based campaigns.
Paved uses native ads that blend seamlessly into your email newsletter and this style can increase purchase intent by 18%.
The Paved marketplace also lets you have direct relationships with advertisers and potentially higher revenue. It's great to have both options available in one platform.
For Advertisers
The Paved Ad Network boasts 150 million monthly impressions and can feature your ads in newsletters from huge brands like NBC, Mozilla, NewsBreak, and more. Companies like Nextdoor, Square, Notion, Noom, Hired, and more have all advertised through Paved with successful results.
You start by creating an audience segmented by B2C or B2B, location, industry, size, job title, age, or gender. Then upload your creative or import from campaigns you ran with Google or Meta. And finally set your budget. You pay only for real clicks and bots are automatically filtered out.
Feature Comparison
| LiveIntent | Paved Ad Network | |
|---|---|---|
| Programmatic Ads | ✅ | ✅ |
| Conversion Pixel | ❌ | ✅ |
| CPM | ✅ | ❌ |
| CPC | ❌ | ✅ |
| Geographic targeting | ❌ | ✅ |
| Lookalike audiences | ✅ | ✅ |
| Bot filtering | ❌ | ✅ |
Conclusion
Which advertising network you choose depends on your business needs. As a publisher Paved gives you a wide range of options for finding advertisers but both are really easy to integrate. As an advertiser, both boast great brands to work with but their feature sets vary and your personal needs determines which type of targeting and campaigns are right for you.
➡️ Learn more about Paved
➡️ Learn more about LiveIntent
