Ghost is a platform built for blogs but great for newsletters as well. You can publish posts, send newsletters, grow your audience, sell premium subscriptions, and more.

Substack helps anyone set up a blog and email newsletter and publish directly to their audience and get paid through subscriptions. No tech knowledge is required. It’s free to get started on Substack. If you turn on paid subscriptions, Substack will keep a 10% cut of revenues.

Feature Comparison

Ghost and Substack both have great feature sets so the right tool for you really depends on your needs.

FeaturesGhostSubstack
πŸ’Έ Paid Subscriptions

Accept paid subscriptions

βœ…βœ…
βž— Segmentation

Create segments of subscribers

❌❌
πŸ€– Automation

Automate actions based on behaviors

❌❌
πŸ“© Embeddable Forms

Embeddable subscription forms

βŒβœ…
πŸ“„ Landing Pages

Create landing pages for your newsletter

βœ…βœ…
πŸ”Œ 3rd Party Integrations

Connect to other services

βœ…βŒ
πŸ–ŠοΈ Visual Editor

Drag and drop email editor

βœ…βœ…
πŸ“ Markdown Editor

Write emails in markdown

βœ…βŒ
πŸ‘©β€πŸ’» HTML

Design emails with HTML text

βœ…βŒ
βš’οΈ API

Integrate with the platform's API

βœ…βŒ
πŸ“ˆ Analytics

Get data on your emails' performance

βœ…βœ…
🌍 Custom Domain

Use a custom domain for your page

βœ…βœ…
πŸ—£οΈ Referrals

Setup a referral program

βŒβœ…
πŸ’½ Self Hosting

Host on your own server

βœ…βŒ
πŸ“’ Recommendations

Recommend and be recommended by other newsletters

βœ…βœ…

Price Comparison

Ghost starts at $11 for up to 500 subscribers. Pricing can go up to $2,394 for up to 385K subscribers.

Substack is free to use but takes a 10% cut of paid subscriptions.

Learn More

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The Easiest Way to Monetize Your Newsletter

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