Google Analytics

Tools to understand the customer journey

Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights.

Launched In2005
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The Best Google Analytics Alternatives

Check out the most popular alternatives and competitors to Google Analytics

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Fathom Analytics

Simple, privacy-focused website analytics

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Plausible Analytics

Simple, privacy-friendly Google Analytics

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Simple Analytics

Privacy-first Google Analytics alternative

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Matomo

The privacy-friendly Google Analytics alt

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PostHog

How developers build successful products

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Umami

Effortless analytics and real-time insights.

Stats

See the number of newsletters that use Google Analytics on InboxReads and its interest over time.

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